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Two-bit Campaign of the Month

Published on .

No, this moue cow and pretty porker don't mean Elsie and Babe got a makeover show on Bravo. It's an effort by Cleveland's Melamed Riley Advertising to promote a recent Chili Pepper Festival without showing the star attraction- which, after all, doesn't look like much, even in makeup and pearls. CD Rick Riley, acknowledging his shoestring budget, feels the posters are "perfectly in keeping with the pain and pleasure that comes with eating hot chilies." Well, mostly the pain, but they sure can't be missed.

Client: Cleveland Botanical Garden Agency: Melamed Riley Advertising CD: Rick Riley AD: Dana Moses CW: Matthew Forbes Photographer/Retoucher: The Reuben Group

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