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Blood Complicated

Published on .

Well, here's something completely different: Two spots that make telling points about sweatshop labor and corporate pollution via the frustrated efforts of first-person narrators. Quick cuts, extreme closeups, file footage that deftly illustrates the script and VO recitations that sound like monologues from a stream-of-consciousness poetry slam add up to artsy mini-docs that you might see, say, on PBS. Then we get a super: "Saving the world isnt' easy. Saving a life is." They're calls for blood donation! We raise a pint in tribute!

Client: American Association of Blood Banks Agency: Euro RSCG Worldwide/N.Y. ECD: Kevin Roddy CD: Jason Holzman CW: Bob Cohen AD: David Cuccinello Director: David Jaffe/Playroom Editor: Damion Clayton/Bikini Sound Design: Bikini, JSM Music

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