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Born to be mild

Published on .

VH1 Latin America puts rock stars in ordinary places-proving "a musician's life is more than music videos"-but that doesn't mean that they leave their cliches in the studio. A long-haired heartthrob type visits his grandma in the nursing home, accompanied by a strong wind and some clingy lovelies. A rocker goes to a parent-teacher conference accompanied by pyrotechnics and guitar accents. A rapper haggles at the market while three booties shake in his face.

Client: VH1 (Latin America) Agency: La Comunidad/Miami CDs: Jose Molla, Joaquin Molla, Ricardo Vior CWs: Leo Prat, Martin Jalfen ADs: Ricardo Vior, Julian Montessano Directors: Andy Fogwill, Agustin Alberdi/Landia Postproduction: Metrovision

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