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C.C. and the sunshine man

Published on .

This new anthem by Coke from Mother is last year's "I Wish" with a necessary dose of realism. "Bring Me Sunshine" shows one man on a mission-to spread good will via hugs, smiles and classic cola with nothing more than a cooler and a boombox strapped to a grocery cart. Though the balding Everyman's love is not always reciprocated by skeptical passers-by, his charm earns more than a few smiles.

Client: Coca-Cola (U.K.) Agency: Mother/London CW: Mother AD: Mother Director: Frederic Planchon/Academy Films Editor: Paul Watts/The Quarry

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