As King Kong is currently proving once again, wild animals don't take well to cages, and Hamburg agency Jung von Matt, on behalf of a German animal rights organization called NOAH, drives home the point by cramming oversized posters into too-small frames. The result, the agency believes, is a visual representation of "broken and disfigured caged animals screaming out in pain. The force used to make the posters fit causes a 3-D effect." The photography is stock and "the core target is everybody with a heart," the agency adds. "The goal is to create public awareness of the unnatural and brutal living conditions of animals in captivity. Captivity causes mutilation, cannibalism and death."
Client: NOAH Menschen fur Tiere e.V. Agency: Jung von Matt AG, Hamburg CDs: Jan Rexhausen, Doerte Spengler-Ahrens CWs: Erik Dagnell, Jens Petter Waernes, ADs: Jens Petter Waernes, Erik Dagnell Art Buyer: Anika Fregin