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Caged Fury

Published on .

On behalf of World Farm Animals Day, we're treated to unusually pretty PETA ads, from New York's Juice Creative Group. We bet even the Colonel likes them. (A second ad features cows caged by a grill.) "People are easily turned off by animal rights groups," says AD Sandra Scher. "We tried to find a new way to talk about not eating meat that would be engaging, not didactic. We chose a Russian Constructivist look to give the ads some power. It's hard to send a powerful message when you're talking about hens."

Client: People for the Ethical Treatment of Animals Agency: Juice Creative Group AD: Sandra Scher CW: Steve Olshansky Photographer: Scott Laperruque/G2 Productions

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