Chock Full o' Nuts coffee, which used to be that heavenly coffee, is getting very down-to-earth with an integrated advertising and promotion campaign, from BBDO, that seeks to appeal to what the agency calls "a growing population of 'urban flavor-seekers.' " The launch supports the introduction of a new dark roast blend, New York Roast, and the brand's packaging will be refreshed, along with the Chock Full o' Nuts cafes seen around town. The outdoor portion of the multimedia onslaught is intended to own the streets of New York, with ads on wallscapes, billboards, telephone kiosks, taxicab tops, subways, buses and even water tanks. (It's so popular in New York, even the pigeons drink it.) Ads, shot by acclaimed photojournalist Eugene Richards, feature real New Yorkers pictured in real New York situations, which are intended to "bring to life those 'in your face' qualities that are distinctly New York," according to the agency. Interestingly, however, the campaign is out of BBDO/Chicago.
Client: Chock Full o' Nuts Agency: BBDO/Chicago CD: Marty Orzio AD: Frank Dattalo CW: Dave Schiff Photographer: Eugene Richards Senior Art Buyer/Print Producer: Liz Miller-Gershfeld Manager of Print Services: Joe McCowan