On behalf of Universal Buzz, a music promoter that broadcasts live concerts over college radio stations and on demand on the web, Durham, N.C., agency The Republik has gone the fetchingly weird illustration route. For posters that will see duty in record shops, clubs and tattoo parlors, as well as being wildposted on college campuses, Chicago-based designer/illustrator Travis Lampe was tapped for his debut advertising illustration gig. According to the agency, Lampe, a former Leo Burnett art director, is a frequent illustrator for The New York Times' Op-Ed page and a big fan of old-time freak show posters, which is exactly the conceit of this campaign. Explains The Republik's Brian Murray, "Conceptually, the circus freak show motif is meant to arouse your curiosity and beckon you inside the curtain to see the fantastic creatures on the other side. In this case, the other side being the Universal Buzz website, and the fantastic creatures being the recordings of bands like the White Stripes, G-Love and Fishbone. The muted colors reflect the sun-beaten, hand-painted circus freak show banners from which these posters draw their inspiration."
Client: Universal Buzz Agency: The Republik CD: Robert Shaw West AD: Eric Steele CW: Brian Murray Illustrator: Travis Lampe Printing: Future Graphics of N.C.