Courageous casey

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The suits have grown a conscience in a serial set of spots from financial giant PricewaterhouseCoopers. Well, at least one has. We follow Casey, a weathered finance man who worked his way up from janitor status to challenge the way that his company runs, meeting a woman along the way who believes in values like telling the truth and standing up for what's right. It works in making establishment types feel guilty, but empowers with the tag, "Business needs a chief courage officer."

Client: PricewaterhouseCoopers Agency: In-house CW: Bill Heater AD: Dean Noble Director: Jeffery Plansker/Supply & Demand Editor: Steve Hamilton/Mad Mad Judy Music Company: Plan Music Composer: Chris Plansker

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