Ditty What?

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Dell's MP3 player, dubbed the Ditty, was available only online and had little to no recognition compared to more popular and widely-praised players from Apple. So the team behind Rainier beer's successful revival went to work on a product launch, creating spoof infomercials and viral videos, dubbed Ditty-Os, featuring a former boy band coach named Mitch Ferrence (who, like the Rainier Bear, is played by copywriter Mike Tuton). The spots show the techniques that you can use while enjoying the Ditty-lip syncing, air guitar and dancing.

Client: Dell Agency: Cole & Weber United CD: Guy Seese ACD/AD: Todd Derksen CW: Mike Tuton Director: Joel Peissig/Anonymous Content Editor: Matt Ralston Sound Design: Clatter & Din

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