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Doin' the Soft Shoe

Published on .

Voiceover/vignette is usually a guarantee of commercials awfulness, but it works like a charm for Red Wing boots. Languid crane shots of blue-collar stiffs who are anything but-they're all relaxing in comfy recliners while they work-are backed by, of course, breezy lounge music. Finally, the VO kicks in: "Until you can sit down on your job, get the all-day comfort of genuine Red Wing boots." Aaaaahhh.

Client: Red Wing Shoes Agency: Colle+McVoy CD: John Jarvis CW: Dave Keepper AD: Mike Caguin Agency Producer: Rose Pennington Director: Anibal Suarez/Joe Blow Films Editor: Randy Kramer/Fischer Edit Music: Brahmstedt White Noise

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