What's this, Miller is channeling Nike now? In a corporate beer spot, Y&R/Chicago steps in with a wonderful visual conceit, as people domino-effect each other all over town, backed by Devo's "Freedom of Choice." Beautifully orchestrated by Fredrik Bond, the spot unfortunately ends with the usual dude in the demo having a Lite, as we're told that Miller is "For people who want to make their own choice." Uh, no, Miller's more for people who want to get 30 cans for $9.95. But it's a nice human thrill ride, anyway.
Client: Miller Agency: Young & Rubicam/Chicago ECD: Mark Figliulo CD/CW: Dave Loew CD/AD:Jon Wyville Agency Producers: Matt Bijarchi, Lee Goldberg Director: Fredrik Bond/MJZ Editor: Richard Orrick/Whitehouse, Chicago Effects: The Mill, New York Music: Mutato Musika