An eight-spot, all-Canadian gig for a clothing chain called Bootlegger is nothing short of fabulous. Themed "Find your fit," and presented as a sort of reality game show, cute young people race to get dressed, backed by a dramatic bongo interlude, taking clothes off various racks on an obstacle course. Some people win, some lose, but the excellent production and editing reigns supreme. Great lineup of the underwear-clad models for the video tag, too.
Client: Bootlegger Agency: Rethink Communications, Vancouver CD: Chris Staples ACD/CW: Rob Tarry AD: Lisa Chen Wing Director: The Perlorian Brothers/Reginald Pike, Toronto Editor: Matthew Griffiths/Cycle Media, Vancouver Music: Koko Productions, Vancouver