×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

EL QUITSKIS

Published on .

This Spanish spot is by far the strangest lottery ad we've ever seen, yet its emotional thrust cuts through the weirdness. A man leads a young boy through a hellish office environment (eels in the water cooler, doors that will take a hand off) to deliver his resignation (we think). The tag: "If you can't, El Ni -- o will do it for you."

Client: Loterias y Apuestas del Estado Agency: Vitruvio Leo Burnett Director: Pep Bosch/Lee Films, Madrid; Missing Sparky, Barcelona DP: Jo Molitoris Producer: Julia Carrasco

In this article:
Most Popular