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Elmo's off duty

Published on .

Sesame Street abandons the sunny days and Muppets for a serious look at some great minds to make the point that "Every child is a story, yet to be told." We see childhood photos of pioneers Neil Armstrong, Mahatma Gandhi, Jackie Robinson and Martin Luther King, among others, while hearing the words that made them famous. Once you stop looking for Big Bird and realize that preschool parents can be a tough crowd when it comes to choosing channels, it's an optimistic spot.

Client: Sesame Street Agency: mono CD/CW: Michael Hart CD/AD: Chris Lange Director: Chris Lange/Michael Hart Editorial Company: Butcher

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