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Emotional Splinters

Published on .

You may recall the Frank Budgen-directed NSPCC "Cartoon" spot of a few years ago, a stunning live action/animation trophy magnet that managed to make poignant, telling points about child abuse while it wowed us with its technique. Well, the Brits have done it all over again, this time with a tragically beautiful girl dummy in a :60 called "Ventriloquist." The dummy is controlled by her abuser, presumably her father, who sits with her in school, in the playground, at the dinner table, everywhere-controlling her life, metaphorically speaking for her with a heart-rending ruthlessness. Super: "Abused children can't speak up." Completely brilliant and superbly executed.

Client: NSPCC (U.K.) Agency: Saatchi & Saatchi, London Creatives: Jan Jacombs, Leo Premutico Agency Producer: Manuela Franzini Director: Daniel Kleinman/Large Editor: Steve Gandolfi/Cut & Run Effects: Framestore CFC Music: Michael Andrews/Elgonix

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