Fashion Film Noir

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Fashion shooter Steven Meisel and design/production company EyeballNYC have collaborated on the 30-page "Pret a Porter" layout of Vogue Italia's September issue. In this showcase of the 2006 spring/summer collections, "each spread became its own digital collage, designed to present the models in a moody, urban environment, with splashes of bright color standing out against the dark backdrops," explains EyeballNYC. "Meisel photographed his models on a greenscreen backdrop with as few physical props as possible. These images were then composited on top of digitally created backgrounds that were pieced together from still photographs of New York." Adds EyeballNYC CD Limore Shur, "Dark, smoky alleys and low-contrast mood lighting and depth of field were combined to create strong foreground and background elements. The result is a surrealistic juxtaposition of high fashion and film noir cityscape." Is this a first for Eyeball, which is more often involved in motion graphics? Yes, indeed. "We've done motion graphics projects where we've treated and enhanced environments by adding texture, lighting and dimension and architecture, but we've never done anything quite like this," says exec producer Mike Eastwood.

Client: Vogue Italia Design: EyeballNYC, N.Y. CD: Limore Shur ACDs: Julian Bevan, Raffi Simonian Lead Designer: Federico Saenz Recio Rotoscoping: John Brennick, Tesia Jurkiewics, Federico Saenz Recio Background Photography: Federico Saenz Recio, Tesia Jurkiewics Executive Producer: Mike Eastwood Producer: Eve Ehrich Associate Producer: Greg Heffron Photographer: Steven Meisel

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