Sometimes You Feel Like a Nut

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If a spot about a reincarnated squirrel named Maureen doesn't sound to you like something that Nike would do, then you haven't seen this oddball showing from Publicis' Mojo Partners in New Zealand. Maureen is tortured each day of her life in a public park by memories of her former life as an aspiring runner, watching luckier folks jog by her tree. Urging you to "reincarnate in this life," the spot inspires viewers to make the most of what they've got.

Client: Nike Agency: Mojo Partners, Auckland CD/CW: Darren Spiller CWs: Steve Jackson Toby Moore ADs: Christy Peacock, Jason Williams, Selena McKenzie Director: Noah Marshall/The Sweet Shop, Auckland DP: Ian McCarroll Editor: Tim Mauger/Digital Sparks

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