What's the USP of a basketball? For the Rawlings 10-panel ball, "It's got more grip." This not particularly thrilling notion, however, is presented with perfectly executed deadpan humor goosed with eye candy, thanks to a blonde who looks like Cameron Diaz with muscles, who summons NBA star Tracy McGrady to rescue a "dude who's falling"-the dude in question being a lil' guy hanging off a garage. T-Mac-he's apparently such a stud that's the only ID he gets-saves the day by extending the product for the dude who's falling to grip, thereby pulling him to safety atop the garage. While it's not quite VW, Arnold/St. Louis surely has a client to roll with here.
Client: Rawlings Agency: Arnold/St. Louis CD: Mark Ray CW: David Swaine AD: Mike Smith Agency Producer: John Seaton Director: Buddy Cone/Chelsea Pictures Editor: Steve Grizzle/Vision Factory