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Flesh-eatin' fun!

Published on .

Infected, one of those nasty, Mature-rated, zombie-intensive games for the PS2 and PSP, has taken a refreshingly transformational tack in its web-tied print ads and wildpostings: a four-phase teaser parody campaign, from The Concept Farm, in which the people pictured in ads ostensibly for SoSo Soda, Stalker Perfume and the Diversion Bra become progressively zombified till they're screaming horrors. Seen here are weeks two and four of the bra series. Bra ads "are easy to parody", and, natch, "they appeal to the male demo," says CD Griffin Stenger.

Client: Majesco Entertainment Agency: The Concept Farm, N.Y. CD: Griffin Stenger CW: Patrick Cummings AD: Emily Strand Project Manager: Angel Maldonado

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