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Guinea Pigs Are the New Focus Group

Published on .

British financial services company Egg does what any marketer does with a new product-test it on guinea pigs. But in a new spot from Mother/London, directed by Stink's Neo, the guinea pigs are of the furry rather than the metaphorical variety. With the new credit card program Egg Money, the rodents become happy consumers in a bizarre lab that includes a guinea pig-sized mall. It's so literal it's bizarre, and if it means injecting some whimsy into financial spots, we're all for it.

Client: Egg Agency: Mother, London Director: Neo/Stink London Editor: Tim Thornton-Allen/Marshall Street Postproduction: Glassworks

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