Hide in Plain Slight

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The BETC Euro RSCG duo of Remy Tricot and Olivier Couradjut, who were recently named Best Creative Team of 2004 by a French trade pub-and whose print successes last year included a very inventive campaign for children's clothier Petit Bateau-is at it again for Peugeot in a similar photographic vein. The Bateau work featured, or rather didn't feature, children wearing the clothes-they were hiding in drawers, closets, behind big dogs and the like. Now we have cars trying to hide, albeit not very successfully, from the intimidatingly "feline" Peugeot 607.

Client Peugeot Agency: BETC Euro RSCG, Paris/Euro RSCG Worldwide CD: Remi Babinet AD: Remy Tricot CW: Olivier Couradjut Photographer: Marc Gouby

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