Hitting On All Cylinders

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Among the standouts in a rather distinguished new spate of Honda TV spots are an entirely Lego-built Element, intended as a flashy demo of the notion that "Every piece has its purpose," compliments of Roman Coppola and A52 - which is about the only thing that could redeem this hopelessly boxy vehicle - and a Malcolm Venville-directed tour de face, in which people are compared to their cars via split screen, themed "It must be love." And, as with the more familiar comparisons of people and their dogs, the resemblances here are amazing, even if opening the doors for a guy with jug ears is sort of cheating.

Client: Honda Agency: Rubin Postaer & Associates ["Purpose"] CDs: David Smith, Joe Baratelli CW: Camille Csze AD: Nathan Crow Agency Producer: Julie Dolson Director: Roman Coppola/Directors Bureau Editor: Ben Longland/Rock Paper Scissors Effects: A52 Music: Rob Lopez/Hum ["Best Friends"] CDs: David Smith, Joe Baratelli CW: David Smith AD: Joe Baratelli Agency Producer: Brian Donnelly Director: Malcolm Venville/Anonymous Content Editor: Rick Lawley/Whitehouse Music: Alan Steinberger/Hum

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