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In one of the more clever "the medium is the message" visual conceits we've seen in some time, TBWA/London makes some very telling points for the Ask Jeeves search engine. So we figure if we Google " 'the medium is the message' advertising visual conceits," this should come up at the top. Sorry, Jeeves.
Client: Ask Jeeves Agency: TBWA/London AD: Neil Dawson CW: Clive Pickering Photographer: Paul King