The strangely silhouetted identity for the Art Directors Club's Young Guns International Creative Competition-see www.adcglobal.org/yg4-is the work of New York design shop Karlssonwilker, which did "the logo, the whole campaign, the website, the winner's catalog, the trophy-everything," says co-principal Jan Wilker. The logo features "an illustration of a human standing on the back of another identical, but horizontally orientated man; you might say the standing one flies on top of the bottom one. They're identical, but the standing one seems to be thinner than the horizontal one-a quite common illusion- that makes the top one look more fit, suggesting that the 'fat one' is the older one. But it's up to the viewer to put meaning behind the relation of these figures. And since a big part of the campaign happens online, we used a flashy green-when, if not here, could you ever use a color like that?" See www.karlssonwilker.com for more info.
Client: Art Directors Club Design: Karlssonwilker Inc. CD: Jan Wilker AD: Hjalti Karlsson Designer: Alexander Strube Illustrator: Jan Wilker