Kills Bugs Certifiably Dead

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How do you sell bug killer in Germany? For German pest control company Neudorff, like it was an HBO series called Coroner Entomologist: Undercover Autopsies. Simply take art from Getty Images, Photoshop toe tags, and, voila, you have some really in-your-face dead bugs. Neudorff has a 150-year history in the extermination business, so it figures they'd be at the corpse-closeup stage by now.

Client: Neudorff Agency: Y&R Germany, Frankfurt CD: Christian Daul AD: Bruno Petz CWs: Christian Daul, Bruno Petz

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