Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Kills Bugs Certifiably Dead

Published on .

How do you sell bug killer in Germany? For German pest control company Neudorff, like it was an HBO series called Coroner Entomologist: Undercover Autopsies. Simply take art from Getty Images, Photoshop toe tags, and, voila, you have some really in-your-face dead bugs. Neudorff has a 150-year history in the extermination business, so it figures they'd be at the corpse-closeup stage by now.

Client: Neudorff Agency: Y&R Germany, Frankfurt CD: Christian Daul AD: Bruno Petz CWs: Christian Daul, Bruno Petz

Most Popular
In this article: