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The Three-Knockdown Rule is in Effect

Published on .

The former Goodby creative team of Fred Raillard and Farid Mokart, better known as Fred & Farid-who exited the agency last month-were recently back in the saddle for Pony with what is presumably a final round of what they like to call "anti-sports" ads. A while back they did a Pony "family," which included Mommy as a pregnant boxer, shot by Sacha Waldman; one of the latest executions takes us back to the ring, courtesy of the lens of Sandro, who also shot one soccer player groin-destroying another, and a basketball player who's taken a personal time-out to make out with a cheerleader off the court.

Client: Pony Agency: Goodby, Silverstein & Partners, San Francisco CD: Rich Silverstein CWs/ADs: Fred & Farid Art Buyer: Suzee Barrabee Photographer: Sandro

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