Knowing is half the battle

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G.I. Joe becomes a Ken doll when he succumbs to the nightmare that is metrosexual existence, according to this viral film about the simpler, more masculine way of life. After chest-waxing, stripe-wearing and self-help book-reading, he strips down to declare war on the high-maintenance way of life, and express his love for his ratty 501s.

Client: Levi's Agency: McCann Tag/N.Y. CD: Craig Markus AD: Shalom Auslander Director: Simon Blake/Chelsea Pictures Editor: Jeff Um

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