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LAB TECH

Published on .

Two more winners for Nikelab.com: In "Crab," two robotic scuttlers play soccer in what looks like an abandoned industrial zone. That's it, but it's plenty, since it combines machine-cool with just the right touch of geek. In "Minotaur," Falcons QB Michael Vick is the titular star, stomping a three-headed dragon in the street, in an homage to the retro stop-motion style of Ray Harryhausen. We give this spot two horns up.

Client: Nikelab.com Agency: Wieden + Kennedy/Portland CD: Susan Hoffman, Roger Camp CW: Mark Fitzloff AD: Danielle Flagg ["Minotaur"] Director: Mark Caballero & Seamus Walsh/Screen Novelties Effects: Tony Dublin/IO Films ["Crab"] Director/Effects/Sound Design: Neill Blomkamp/The Embassy, Vancouver

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