Lappin' it up

Published on .

A dog, a bear and a hamster extol the virtues of clean water in a new Dasani campaign, because, according to the dog, "it'll knock the taste of tennis ball right out of your yap." From spanking-new agency Anomaly and director Wes Anderson, the campaign has it all: the sets are elaborate, the actors are in animal suits and the arguments are bizarrely logical. Washing away that hibernation-mouth feel? Need hydration after a morning on the hamster wheel? Just keep in mind, salmon spawn in natural mountain streams.

Client: Dasani Agency: Anomaly/N.Y. CDs: Ernest Lupinacci, Andrew Kibble CW/AD: Ernest Lupinacci Director: Wes Anderson/Moxie Pictures Editor: Adam Schwartz/Company X VFX: Guava, N.Y. Postproduction: Nice Shoes, N.Y. Music: New Math, Search Party, Sugarbox

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