Livin' Extra Large

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You don't see darkly evocative surreal photography like this every day in sports gear ads, but we guess all those nuts who run in the rain will really dig it. Headline: "An understanding of every condition, and every terrain. In every stitch." And it was instantly understood by the client, according to Michael Lee, ECD at Euro RSCG MVMBS. "This was one of those times that the work was presented, the client liked it, we shot it and it ran. It's a simple concept, well executed, and the client had the foresight to realize that from the beginning."

Client: New Balance Apparel Agency: Euro RSCG MVBMS Partners ECD: Michael Lee CDs: Simon Nickson, Drummond Berman CW: Jason Holzman AD: John Tumeltyb Photographer: George Logan Art Buyer: Ricki Hazan-Stoltz Print Production: Connie Savino

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