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Love Fortysomethings

Published on .

Volkswagen scores big in Latin America with a strangely intriguing no-dialogue :60 tale of the many illicit, often middle-aged loves of a tennis instructor, who manages to look like a sensitive nerd and a hunk at the same time, which is quite a piece of casting, He drives, get this, a minivan called a Fox, and every tennis lesson plays like a love scene from a soap opera, the payoff being a super: "We'd like to think it has something to do with the car. But he is a tennis instructor." This is all backed by a pillaged oldie, Aaron Neville's "Tell It Like It Is," but that's to be expected and it goes great with the action.

Client: Volkswagen (Latin America) Agency: La Comunidad/Miami CD: Jose Molla CD/CW: Joaquin Molla CD/AD: Ricky Vior CWs: Matias Ballada, Leo Prat AD: Luis Guidotti Director: Armando Bo/Doble A, Buenos Aires

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