Man of irony

Published on .

The Brawny Man completes his metrosexual makeover by becoming the best post-ironic husband ever. He bakes a birthday cake, takes care of cute puppies and even mops up suggestively-shaped spills in suggestive ways. The spot is complemented by an online component that lets you create a short film with clips of the Brawny Man meeting all of your needs, like giving foot rubs, listening to your hopes and dreams, or complimenting your cheekbones in French. And just to be meta-post-ironic, a follow-up spot shows a nightmare in which a husband is trapped in his wife's Brawny Man fantasy.

www.innocentescapes.com

Client: Brawny Agency: Fallon/N.Y. ECD: Ari Merkin TV: CW: Marty Senn AD: Molly Sheahan Director: Happy/Smuggler Editor: Maury Loeb/P.S. 260, N.Y. Music/Sound Design: Q Department Online: Interactive Creative Director: Paul Bichler CW: Marty Senn ADs: Molly Sheahan, Kim Haxton Director: Zach Math/Omaha Pictures Editor: Geoff Hounsell/Lost Planet Editorial Developers: Andy LeMay, Jason Striegel

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