Extending their sponsorship of PBS programming, Chipotle ran the first spots on the network, though under strict guidelines-no comparative claims and no enjoying the product. Apparently, you're just allowed to show actors digging in. One spot features a news broadcast interrupted by a hungry cameraman who lets the frame shift, while another shows a pledge drive in which the phones overpower the speaker because the phone operators are too busy with burritos. A third spot has a sign-language bubble inserted into a "Masterpiece Theater" program in which the signer gives up on communicating while enjoying her foil-wrapped meal.
Client: Chipotle Agency: TDA Advertising & Design, Boulder CW: Jonathan Schoenberg ADs: Alex Rice, Dennis DiSalvo Director: Sean Leman/Rehab, Denver Editor: Sean Leman Postproduction: Post Modern/Denver