Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Metaphors With Muscle

Published on .

Unless you're a credit card identity thief-or an opposing linebacker-you don't have anything to fear from Brandon Gorin, Tom Ashworth, Dan Koppen, Russ Hochstein and Matt Light, the New England Patriots offensive linemen who moonlight as metaphors for the Visa card's robust security features. Interactive agency AKQA created an animated video for each player/metaphor and showcased them via the "Know the Metaphors" website, illustrating how the friendly footballers work tirelessly to thwart credit card criminals and surround every cardholder in a pocket of protection.


Agency: AKQA ECD: P.J. Pereira CD: Steve Scowden CW: Rob Lambrecths Designer: Jason Apaliski Animator: Miles Flanagan/Acme Filmworks Interface Engineer: Kelly Grimes Project Manager: Peter Lenn Flash Developers: Ziv Marom, Luther Thie

Most Popular
In this article: