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Metaphors With Muscle

Published on .

Unless you're a credit card identity thief-or an opposing linebacker-you don't have anything to fear from Brandon Gorin, Tom Ashworth, Dan Koppen, Russ Hochstein and Matt Light, the New England Patriots offensive linemen who moonlight as metaphors for the Visa card's robust security features. Interactive agency AKQA created an animated video for each player/metaphor and showcased them via the "Know the Metaphors" website, illustrating how the friendly footballers work tirelessly to thwart credit card criminals and surround every cardholder in a pocket of protection.

www.knowthemetaphors.com/metaphor.html

Agency: AKQA ECD: P.J. Pereira CD: Steve Scowden CW: Rob Lambrecths Designer: Jason Apaliski Animator: Miles Flanagan/Acme Filmworks Interface Engineer: Kelly Grimes Project Manager: Peter Lenn Flash Developers: Ziv Marom, Luther Thie

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