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The ministry of sales

Published on .

All's well that ends Orwellian at Apple, where the revered "1984" Mac spot has been updated for a 20th anniversary spin. Now, thanks to Digital Domain, the iconoclastic heroine with the hammer is wearing an iPod. Twenty years from now they can trot this out again, at which time she'll probably be wearing a temperature-controlled, hermetically sealed mobile-media iSuit. In purple.

Client: Apple Agency: TBWA/Chiat/Day/L.A. ECD: Lee Clow CD: Steve Hayden AD: Brent Thomas Agency Producer: Richard O'Neill Director: Ridley Scott/RSA USA Editor: Pam Powers/The Film Editors, London Effects: Digital Domain

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