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Mountin' Bike

Published on .

This may seem disgustingly homophobic, but, at least Down Under, it's apparently not. According to CD Scott Lambert at FCB/Melbourne, "a gay Melbourne man was interested in promoting his weekend cycling club to other like-minded men in his area. His brief was to be 'fun' and 'tongue-in-cheek.' To weed out potential crank callers, our client asked only for his mobile number to appear in the poster. To date, the only calls he's received have been from other happy young cyclists." It must be an Aussie thing, they're so freaky.

Client: Happy Trails Gay Cycling Club Agency: FCB/Melbourne CDs: Scott Lambert, Mark Ringer AD: Jason Ryan CW: Patrick Lennox Photographer: Alex Aslangul Retoucher: Jonothan Ryder

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