Mother/N.Y. teamed up with Virgin Mobile to educate parents about teenage cell phone use and equip teens with the tools of persuasion. At enlightenmentkit.com, kids can download Power Point presentations to make a rational case for a pay-as-you-go plan, as well as stickers with parental reminders like "Future deadbeat" and "Do you love me? Check yes or no."
Client: Virgin Mobile Agency: Mother/N.Y. CDs: Linus Karlsson, Paul Malmstron Strategy: Andrew Deitchman ADs: Rob Baird, Dylan Bernd CW: Allon Tatarka Interactive Agency: Barbarian Group Illustrator: Henrik Wlase Photographer: Clay Enos