As part of its election efforts, MTV was recently running two remarkable, presumably pro-gay rights, pro-Kerry "Choose or Lose" spots for the benefit of Gen Z. And, for that contemplative air, the spots were virtually silent, with cuts that, by MTV standards, last aeons. In one, a donut clerk ponders two identical donuts that sit apart; then she moves them together. In the other, a dude in his kitchen ponders two boiling hot dogs that are touching. Super: "Equal marriage rights. Find time to think about it before you vote." How can anyone in the Z demo be expected to find time to think about this when MTV has so much essential reality viewing on its schedule?
Client: MTV Agency: In-house CW: Bryan Johnson AD: Howard Herarte Director: Andrews Jenkins/Food Chain Films Editor: Geordie Anderson/Blue Rock Effects: Epoxy