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Poppin' Empty

Published on .

Is "Got Milk?" out of ideas yet? Hell, no! Not when the Pillsbury Doughboy is for sale. A not very well-off Russian family is delighted to find the Doughboy on their table, and everyone's about to have a happy cookie fest when Mama discovers there's no more milk. After the usual round of dejected faces, we're treated to a great shot of the Doughboy looking positively stricken. So have some vodka instead, for cryin' out loud! We were hoping the family would bake him and eat him or at least sell him to the Russian Mafia, but we'll just have to settle for the plump chump having a bad day.

Client: California Milk Processors Board Agency: Goodby Silverstein & Partners CDs: Jeff Goodby, Rich Silverstein CW: Tyler McKellar AD: Stefan Copiz Director: Noam Murro/Biscuit Filmworks Editor: Dylan Tichenor/Spotwelders Animation: Topix, Toronto Sound Design: Dave Baker/Resonante

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