Prize Bimbos

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How do you sell the concept of an L.A. County Fair to Angelenos? Well, according to a Marina del Rey agency called Ideaology, by portraying L.A.'s women as so dumb they probably can't even dress themselves. In the course of a fashion conversation in what is supposed to be a dress shop but looks like a nearly empty studio, it's revealed that the babes of SoCal think wool comes from a cow and a cow has tusks. This is well executed in a micro-budget kind of way, and it's so counter-intuitive we have to love it. But there should've been some graphic speculation about how cows are milked.

Client: Los Angeles County Fair Agency: Ideaology CD/AD: Dino Santilli CW: Cary Sacks Director: Chris Nelson/RSA USA Editor: Frank Effron/Cut & Run Music: Somatone

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