Punch-Drunk Love

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The Seattle and Portland offices of Cole & Weber/Red Cell have teamed up to produce a series of very potent images in a co-op print campaign for Nike's Retail Resources division. We've never seen jump roping portrayed with quite such a sheen of pure eros before, compliments of photographer Markku Lahdesmaki. Even the less sexy ads about baseball and running are gorgeous. Contortionist yoga is always a turn-on. As for the notion of a hottie knocking the stuffing out of a heavy bag, we call this pure genius.

Client: Nike Retail Resources Agency: Cole & Weber/Red Cell CD: Guy Seese ADs: Travis Britton, Todd Munn CWs: Jim Elliott, Aaron Robnett Photographers: Markku Lahdesmaki, Jim Kemper, Michael Washington Print Producers: Judy Dixon, Peter Calandra Digital Artist: Sean Onart

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