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Putting the Car in Cartoon

Published on .

On behalf of a Saturn car called the "supercharged Ion Red Line," which is apparently very fast off the starting blocks and intended to be driven like a drag racer, we get a simple, effective, perfectly executed idea: cartoony sound effects and objects suspended in the air, which suddenly fall. A briefcase, a cake, a bag of groceries, a hat, sunglasses . . . finally, a guy gets into his Ion, putting his coffee cup on the roof, and-you know what happens.

Client: Saturn Agency: Goodby, Silverstein & Partners CD: Jamie Barrett ACD/AD: Dave Laden CW: Adam Chasnow Director: The Perlorian Brothers/Biscuit Filmworks/Reginald Pike, Toronto Editor: Ted DePalma/GSP Post Sound Design: GSP Post, Kamen Entertainment Group

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