The typical twentysomething TV demo guy looks forlornly out his window-you notice how they're always looking forlornly out their windows?-and in the street is a weird, immense protest pageant that seems to encompass all of life's possibilities, many of which seem to have nothing to do with protesting, but the spot is called "Protest," so whatever. The important thing is Dante Ariola is doing a little touch of Fellini on behalf of Smirnoff Red. Then we get a bunch of supers: "Life is calling." "Where are you?" "Get out." This is followed by a sexy female VO: "Please drink responsibly." Priceless.
Client: Smirnoff Agency: J. Walter Thompson/New York CCO: Mike Campbell ECDs: Chris D'Rozario, Ed Evangelista CD/CW: Jay Sharfstein CD/AD: Con Williamson Agency Producer: Terry Brogan Director: Dante Ariola/MJZ Editor: Steve Gandolfi/Crew Cuts Effects: Quiet Man Music: The Rumor Mill