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Roq On

Published on .

Crispin breaks on through-to the other side of the road, that is-with a campaign for Burger King that features a Paul Hunter-directed music video from an aggressively masked band called Coq Roq. Outfitted as monstrous chickens, the band sings of its obsession with the apparently dangerously different Chicken Fries in a song called "Cross the Road." As CD Andrew Keller explains, they're "not chicken nuggets or strips, they're not for your mom and not for your kid. We wanted to nail this attitude and edge."

Client: Burger King Agency: Crispin Porter + Bogusky, Miami ECD: Alex Bogusky CD: Andrew Keller ACD: Rob Reilly CWs: Ryan Kutscher, Rob Strasberg ADs: Tom Zukoski, James Dawson-Hollis, Geordie Stephens Director: Paul Hunter/HSI Editors: Katz, Lawrence Young/Cosmo Street

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