Sharpening the Edge

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Knives have always been a manly man's category, of course, but we guess you have to be particularly balls-out when your brand sounds like a baby food. So the new Gerber blades campaign, from Portland's JohnsonSheen, is very unsentimentally masculine, yet it has a downright purty tangerine-tinted art thing goin' on. "My wife doesn't like the 'Stuffed Animal' ad at all," boasts writer Eric Samsel. "My cat doesn't like the 'Cat' ad at all," boasts writer Miguel Caballero.

Client: Gerber Legendary Blades Agency: JohnsonSheen Advertising CD: Mike Sheen CWs: Miguel Caballero, Eric Samsel AD: Brent Anderson Photographer: Lars Topelmann, Stock Illustrator: Jeff Foster

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