Sex can be used to sell anything, so why not upscale pens? Hence a new print campaign from Carmichael Lynch's design group, Carmichael Lynch Thorburn, for A.T. Cross' fine Verve "writing instruments," which is what you call a pen that costs more than the mail room guy's weekly take-home pay. You've heard of body shots? When you write a letter on someone, that's called a pen shot. And no copy is required. Says designer Travis Olson, "If you have to tell people that something's stylish and cool, then it isn't. We wanted the playful, sexy, fashion feeling of the ads to speak for themselves." Two other ads feature couples sans flesh desks, whose love children will no doubt be called inklings.
Client: A.T. Cross Agency: Carmichael Lynch Thorburn Design Director: Michael Skjei Designer: Travis Olson Photographers: Kelly Klein, Mark LaFavor Art Buyer: Kellie Brooks Production: Linda Hines