Smart square

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Wendy has retired tired Mr. Wendy and replaced him with a square. That's right, the hero of the latest spots (one of which is featured online film-style) is the shape of their burgers, showing all the lame circles the path to enlightenment. The "hip to be square" joke begs to be told, but mentioning any kind of body part in reference to the chain would be in bad taste. Two thumbs way up for daring to be different.

www.goodtobesquare.com

Client: Wendy's Agency: McCann Erickson/N.Y. CCO: Joyce King Thomas GCD: Jim McKennan Senior CW: Sharon Ehlrich Senior AD: Danny Rodriguez Director: Aaron Stewart/Hornet Editorial: Ohio Edit

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