Sony Gets Mysterious

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After so many flashy tech spots lately, Sony takes a more subtle visual approach for its new Walkman, preferring to go heavy on the copywriting. A small object is seen on various surfaces as a deep voice warns of its addictive and life-changing properties. During the voiceover, the object pulses to become larger, briefly showing itself at full size before becoming inconspicuous again.

Client: Sony Walkman Agency: Fallon/London CDs: Richard Flintham, Andy McLeod Creative: Juan Cabral Agency Producer: Nicky Barnes Director: Brett Foraker/RSA EP: Nancy Hacohen Sound Design: Parv Thind/Wave

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