Street Review: Jay Soda

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Nike "Masks"

This ad has its moments, but not 60 seconds' worth. The individual masks are very cool, but I didn't get the connection between player/sport/mask. The football player masks seem more appropriate than the baseball player masks. Nike would benefit from featuring only the football players, with another concept for the baseball players. Also, you don't get to see these athletes being very athletic, and isn't that the point of the gear? Under Armour has developed a stronghold on this type of athletic gear and Nike Pro is trying to break into that market. However, this is no competition with Under Armour's "Whose House" ad. Whose market? Apparently, it's Under Armour's market. (2 stars)

Mr. Soda is a graphic designer and athlete.

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